We’ve spent the past few weeks delving into cultural happenings, one has created impact and left us debating. Those of you that live locally may have experienced this, or maybe not. This one’s for those who didn’t get Unplugged in NYC.
Exterior view of the mobile structure of the Lab, designed by Atelier Bow-Wow. Photo: Paul Warchol
We’ve been watching BMW of late, its a brand that’s doing great things to gather collectives, explore new ideas and get connected, and naturally Monday Collective is into that. The BMW Guggenheim Lab parked itself conveniently, for us, in the East Village for a little over two months, but it’s on the move to Berlin now. It’s a mobile laboratory led by teams of emerging talents in urbanism, architecture, art, design, science, technology, education and sustainability. The goal of the Lab is to explore new ideas, experiment, and discover forward thinking solutions that improve city life. The theme for this first leg (there are three themes, each on a two year cycle, total journey of six years) is Confronting Comfort, which explores “notions of individual and collective comfort and the urgent need for environment and social responsibility”.
Interior view of the discussion setting at the Lab. Photo: Paul Warchol
We love that BMW has created an ideas based Lab, enabling the public to participate, engage and get inspired by the ideas that are generated. A lively bunch of talks, debates, yoga, comedy, games, meditation, workshops, screenings, demonstrations… there really was something for everyone. Great job BMW for connecting and inspiring ideas!
Monday Collective specializes in connected brand design ideas. Our on-the-ground discoveries, insights and ideas help others get in touch with people and the world we live in. Get in touch with Monday Collective through email@example.com.